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Vinh Soon Ta
Analytics Lead, Core Experience
, Grab
Vinh Soon Ta

As an Analytics Lead at Grab, Vinh manages data and experimentation for all product experiences that different groups of users, including consumers and drivers, can have inside and outside the app.

Prior to this, he had various roles in analytics at Criteo, a company specialised in performance retargeting, in charge of providing insights for large retail and travel e-commerce advertisers across Europe and APAC.

Highly detail-oriented, Vinh comes from a cross-cultural background and has worked in several industries and continents. He is passionate in creating relevant data stories that inform decisions to achieve ambitious business and product objectives.

He holds a Master in Computer Science from ENSIIE and a Master in Decision Mathematics from Pierre and Marie Curie University, both in Paris.