OUR SPEAKERS 2020

Satkar Ulama
Product & UX Research Lead
Tokopedia
Satkar Ulama

Satkar Ulama is the Product and UX Research Lead at Tokopedia. He oversees research initiatives in product management and business development, which mainly covers consumer behavior and product and design usability. Before joining Tokopedia, Satkar was a Business Consultant for an Indonesia-Australia market development program for agriculture in rural Indonesia. He earned his master’s degree from a Malaysian business school, specializing in international business.

10:00
 - 11:00 GMT +8
 | July 2, 2020
Making Every Research Effective
Indonesia Series
Research & Analytics Track
Bahasa Indonesia

In this session you will learn about:

  • How Tokopedia identifies the type of research and its designation
  • Research that Tokopedia has ever conducted for the product development process
  • Tools and methods Tokopedia uses for conducting a research
  • Best practice for combining market and user research
  • How Tokopedia generates valuable insights from research
  • How research in Tokopedia contributes to the product development process during the pandemic

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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

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