OUR SPEAKERS 2020

Sakti Nuzan
Product Research Lead
GOJEK
Sakti Nuzan

As a Product Research Lead in GOJEK, Sakti leads the practice of UX and strategic research within the product organization to inform product and design development. A designer at heart, Sakti believes in the value of innovating through data and evidence-backed insights for the fast-paced unicorn to solve real user problems.
Prior to GOJEK, Sakti did user research for a not-for-profit organization on data transparency in Jakarta. Sakti holds a Master’s degree in Design Anthropology from UCL, London.

11:15
 - 12:00 GMT +8
 | January 1, 1970
User Research for Product-Market Fit: The Science of Human Behaviour
Product Design Track

This session will be delivered in English. You will learn:

  • What is the relation between User Research & Product Market Fit?
  • How important human behavior to be part of your User Research? And why it is getting more overlooked?
  • How you use human behavior for your user research?
  • How it helps the process and achieve the product market fit (Including product development timeline and business opportunity)?
  • Share the user research story experience you had before in GO-JEK (How it is started, the process, and the result)
FOTO7

Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

#PDCVIRTUAL
COMING UP

PDC20-virtual-03

©All rights reserved Tech in Asia Indonesia 2020