OUR SPEAKERS 2020

Rika Indraoktaviani
AVP of Product Marketing
Bukalapak
Rika Indraoktaviani

Rika Indraoktaviani (Rika) is a Product Marketing AVP for Bukalapak, one of the largest e-commerce company in South East Asia. Prior to joining Bukalapak, Rika led marketing department for GOJEK New Products as a Vice President of Marketing, she possesses significant record of achievements in marketing and branding with 7 years experience working at creative and media agencies such as GroupM and OgilvyOne.

13:35
 - 13:45 GMT +8
 | January 1, 1970
Communicating Product Value as a Product Marketer
Product Marketing Track

This session will be delivered in Bahasa.

13:30
 - 14:15 GMT +8
 | January 1, 1970
Product Marketing: Before and After Product Release
Product Marketing Track

This session will be delivered in Bahasa. You will learn:

  • How to release a product? (include: best time to release a product and what need to prepare)
  • What kind of product marketing strategy that a company should do before product release?
  • What kind of product marketing strategy that a company should do after product release?
  • Share some cases happening. How far a proper product marketing strategy impact your business?
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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

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