Naning is leading the qualitative research process in SP Group, making sure everyone empathizes with the users and understands in the industry. Previously she built inventory management software as a product person for 2 years. She also worked in the advertising and marketing industry for 4 years helping regional clients in building digital strategies and campaigns. Naning has a passion for representing the user point-of-view and an intense curiosity about why people do what they do.
Senior Experience Researcher
, SP Group