OUR SPEAKERS 2020

Monika Rudijono
Chief Marketing Officer
Lazada Indonesia
Monika Rudijono

For two decades Monika has been building brands, and leading teams, in the advertising and marketing sector, one of Indonesia’s most competitive and fastest-growing spaces. Before joining Lazada, she was most recently president of Uber Indonesia. Before that, she was president director of Grey, one of the world’s leading advertising and marketing organizations.

She has a strong experience in communication, having been with agencies like Leo Burnett, where among her many roles there she was the business acquisition director for the agency, making Leo Burnett the fastest-growing agency for 2009 – 2010. Monika started ISOBAR Indonesia in 2011 and in 2 years, the Agency was thriving with blue-chip clients in Telecommunication and FMCG. She joined Grey, landing senior roles as General Manager (2014), COO (2015), and President Director (2016).

Born in Jakarta from parents with mixed Manadonese, Javanese, and Cirebonese blood, Monika graduated from UC Berkeley’s Haas School of Business with a degree in Business Administration in Marketing and Finance. She lives in Jakarta with her husband and four daughters.

11:15
 - 12:15 GMT +8
 | July 1, 2020
Paid Channel is Getting Expensive. What to Do Now?
Indonesia Series
Product Marketing Track
English

In this session you will learn about:

  • Lazada’s objectives using a paid channel in the current situation
  • The alternatives of marketing activities to alter paid channel hence it is getting more expensive now
  • Best practice & reasons behind choosing other possible channels besides paid channel

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