Michael started his journey with Jenius from the early stage of brand development. He is responsible for leading the brand team in delivering Jenius brand to the Indonesian mass affluent and digitally savvy market, as mostly associated with the Millennials. Since being launched as a “stand-alone” digital bank from BTPN in 2016, Jenius has been receiving many positive responses and sincere endorsements from Jenius loyal users, including imagery improvement of BTPN itself.
Prior to joining Jenius, Michael had worked in brand marketing and creative communication for various industries from retail, health, beauty, telecommunication, fast-moving consumer goods, to banking.
This session will be delivered in Bahasa. You will learn:
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1-2 JULY 2020 | INDONESIAN SERIES
8-9 JULY 2020 | REGIONAL SERIES
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