OUR SPEAKERS 2020

Michael H. Koentjoro
VP, Brand Communication & Go To Market Lead
Jenius - Bank BTPN
Michael H. Koentjoro

Michael started his journey with Jenius from the early stage of brand development. He is responsible for leading the brand team in delivering Jenius brand to the Indonesian mass affluent and digitally savvy market, as mostly associated with the Millennials. Since being launched as a “stand-alone” digital bank from BTPN in 2016, Jenius has been receiving many positive responses and sincere endorsements from Jenius loyal users, including imagery improvement of BTPN itself.

Prior to joining Jenius, Michael had worked in brand marketing and creative communication for various industries from retail, health, beauty, telecommunication, fast-moving consumer goods, to banking.

16:15
 - 17:00 GMT +8
 | January 1, 1970
How to Create a Brand Strategy that Impacts Your Product Growth
Product Marketing Track

This session will be delivered in Bahasa. You will learn:

  • What is a brand strategy according to you?
  • How important is a brand strategy in creating a digital product?
  • Do’s & Don’ts in creating Branding Strategy
  • How brand strategy impacts your product growth?
  • Sharing best practice of your successful brand strategy for digital product
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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

#PDCVIRTUAL
COMING UP

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