OUR SPEAKERS 2020

Kaia Lai
Head of Product Marketing
Grab
Kaia Lai

Kaia Lai joined Grab in 2017 to develop and scale the regional product marketing function at Grab. Today, she leads a team which drives value proposition design, positioning and go to market strategy for the consumer, driver and merchant product suites focusing on food and grocery delivery, transport, digital goods and many of the company’s new bets.

In addition to her role in product marketing, she has co-led a number of internal initiatives including establishing the tech team which develops the core experiences on the consumer app and driving a company wide customer centricity transformation. She is fascinated by how product teams organise and react in an increasingly volatile and dynamic world.

Prior to Grab, Kaia worked as a consultant for Bain in both London and Singapore offices, and was part of the early Sambazon team behind the Açaí superfood craze in the USA. She holds an MBA from MIT Sloan and a Bachelors in International Studies and Anthropology from the University of California, San Diego.

15:15
 - 16:00 GMT +8
 | July 9, 2020
Grab's Best Practices: Product Marketing Amidst Covid-19
Regional Series
Product Marketing Track
English

In this session, Kaia will share about

  • How Grab quickly pivoted its Product Marketing amidst COVID-19
  • Compare & contrast product marketing principles that Grab follows in normal times, and how those changed to during COVID-19
  • Lessons learned for product marketing during a pandemic
  • Case studies: Launching Pasar, setting up Ramadan e-Kitchen
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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

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