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Justin Lee
Chief Product Officer
, ShopBack
Justin Lee

As the Chief Product Officer, Justin leads product and UI/UX design at ShopBack. He manages multiple product development teams operating out of the company’s three technology centers in Singapore, Vietnam, and Taiwan. He guides the various teams towards ShopBack’s mission of building a world of smarter shoppers.

Justin is also the co-head of ShopBack GO, one of ShopBack’s four business units. ShopBack GO is a newly launched product that brings the same delightful cashback experience to offline dining and retail spend.

Having joined the company since its early days, Justin has seen the team grow from 20 to close to 300 today. Justin recently became a willing member of the company’s HIIT squad and is no longer afraid of burpees.