OUR SPEAKERS 2020

Justin Lee
Chief Product Officer
ShopBack
Justin Lee

As the Chief Product Officer, Justin leads product and UI/UX design at ShopBack. He manages multiple product development teams operating out of the company’s three technology centers in Singapore, Vietnam, and Taiwan. He guides the various teams towards ShopBack’s mission of building a world of smarter shoppers.

Justin is also the co-head of ShopBack GO, one of ShopBack’s four business units. ShopBack GO is a newly launched product that brings the same delightful cashback experience to offline dining and retail spend.

Having joined the company since its early days, Justin has seen the team grow from 20 to close to 300 today. Justin recently became a willing member of the company’s HIIT squad and is no longer afraid of burpees. 

11:30
 - 12:15 GMT +8
 | January 1, 1970
Building Products with OKR
Product Management Track

This session will be delivered in English. You’ll learn:

  • What is OKR and why does the speaker use it for building his product?
  • How does the speaker setting up OKR for his product?
  • How does the speaker integrate OKR into his Product Roadmap Process?
  • How does the speaker utilize OKR in the Product Discovery Process?
  • Best Practice for OKR in Product Development. The speaker will share a story on how he implements OKR for a certain feature or product. How was it started? The process and the result?
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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

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