OUR SPEAKERS 2020

Indina Asri Andamari
Head of Marketing
Kredivo
Indina Asri Andamari

Indina Andamari is the Head of Marketing at FinAccel (Kredivo), a VC-backed financial technology company that leverages deep data analytics to automate credit risk scoring and access to credit for consumers in Southeast Asia. FinAccel’s flagship product Kredivo enables users to purchase products on credit or take personal loan, based on real-time credit decisioning that evaluates nearly 5000 features in real-time. Kredivo is currently available on 250+ ecommerce merchants in Indonesia.

Having graduated from Institut Teknologi Bandung and Imperial College London, Indina is now leading and managing the company’s brand strategy and initiatives, performance-based marketing, and alliances — in order to better connect Kredivo’s (and FinAccel’s other products) unique value proposition with more consumers. As the company ramps aggressive growth and expands into new markets, she focuses on addressing key commercial marketing goals (acquisition, awareness, retention) through innovative, creative and first-in-category marketing programs.

14:15
 - 15:00 GMT +8
 | January 1, 1970
Acquiring Users at the Right Price & Retain Them
Product Marketing Track

This session will be delivered in Bahasa. You will learn:

  • Defining user acquisition and retention (what & how)
  • How to acquire the right users in a cost-effective way?
  • How to retain users and what kind of key strategy you use for user retention?
  • Sharing best practice of your experience to successfully acquire users
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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

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