Indina Andamari is the Head of Marketing at FinAccel (Kredivo), a VC-backed financial technology company that leverages deep data analytics to automate credit risk scoring and access to credit for consumers in Southeast Asia. FinAccel’s flagship product Kredivo enables users to purchase products on credit or take personal loan, based on real-time credit decisioning that evaluates nearly 5000 features in real-time. Kredivo is currently available on 250+ ecommerce merchants in Indonesia.
Having graduated from Institut Teknologi Bandung and Imperial College London, Indina is now leading and managing the company’s brand strategy and initiatives, performance-based marketing, and alliances — in order to better connect Kredivo’s (and FinAccel’s other products) unique value proposition with more consumers. As the company ramps aggressive growth and expands into new markets, she focuses on addressing key commercial marketing goals (acquisition, awareness, retention) through innovative, creative and first-in-category marketing programs.