OUR SPEAKERS 2020

Ichmeralda Rachman
Head of Marketing GrabFood & New Business
Grab Indonesia
Ichmeralda Rachman

Head of Marketing with a solid experience in Marketing, and exposure in Sales. Specializes in Marketing Strategy, New Category Development, Product Innovation and Brand Development.

A marketeer, at heart and soul, who loves to connect the dots in building a sustainable and scalable story.

15:45
 - 16:30 GMT +8
 | January 1, 1970
Mapping Customer Journey Into Product Marketing Strategy
Product Marketing Track

This session will be delivered in English. You will learn:

  • What is customer journey mapping?
  • Why customer journey mapping is important for your product marketing strategy?
  • How to incorporate customer journey mapping into a product marketing strategy?
  • Share some best practice of your customer journey mapping
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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

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