Fahmi Adhyatmaka
Head of Product - Marketplace Experience
Fahmi Adhyatmaka

Fahmi Adhyatmaka is the Head of Product – Marketplace Experience in Kudo, an Indonesia’s leading technology platform that empowers traditional retailers (warung). He holds a bachelor degree of Business with double major, Banking & Finance and International Business from Queensland University of Technology in Brisbane, Queensland, Australia. He has more than 7 years experience in one of Indonesia’s big private bank. Previously when working in Permata Bank, he was able to grow his career quite rapidly. His last role in Permata Bank as the Head of E-Channel Business & Payment Solution give him responsibility to manage client acquisition, business development, profitability, marketing partnership, customer experience, and all projects related to Virtual Account & Online Payment Solution. By his experiences, he first joined Kudo as Head of Product – Financial Services which later got expanded to also manage Kudo’s Internal Product. He is taking Products in those areas to the next level, in line with Kudo’s mission to enables access to digital commerce for warung, bridges financial services to the underbanked and underserved, and increases economic activities for warung and new income opportunities for individuals. Currently, he is leading the Marketplace Experience Product Vertical, responsible for managing the end to end of Digital Product & platform as well as Wholesale Product.

 - 17:15 GMT +8
 | January 1, 1970
Product Prioritization: Business vs Product Strategy
Product Management Track

This session will be delivered in English. You will learn:

  • How do you differ business & product strategy?
  • How do you build the product strategy & roadmap?
  • How do you manage communication & demands between stakeholders?
  • How do you ensure your product is delivering what matters to your consumers that are aligned to your business strategy? And also by making reference to some success stories.

Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.





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