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Edwin Mohammad
UX Copywriting Lead
Edwin Mohammad

Everyone has unique ways of helping other people and making the world a better place. Edwin believes UX copywriting is one of them. It’s a technique of using words to ensure we know how to function the technology we use today. And know so easily.
For the past several years, Edwin has focused on how to transform the words on our apps so they sound clear to you, comforting, problem-solving, and, most of all, speak in a way that’s naturally human. Take GO-PAY, for example, it’s his ultimate role to ensure the words depict Indonesians’ typical behaviors as well as reflect GOJEK’s brand personality. And by that he means conversational.
After serving 5+ years at Traveloka and being with GOJEK, Edwin is now working at Blibli as the UX copywriting lead