OUR SPEAKERS 2020

Edwin Mohammad
UX Copywriting Lead
Blibli.com
Edwin Mohammad

Everyone has unique ways of helping other people and making the world a better place. Edwin believes UX copywriting is one of them. It’s a technique of using words to ensure we know how to function the technology we use today. And know so easily.
For the past several years, Edwin has focused on how to transform the words on our apps so they sound clear to you, comforting, problem-solving, and, most of all, speak in a way that’s naturally human. Take GO-PAY, for example, it’s his ultimate role to ensure the words depict Indonesians’ typical behaviors as well as reflect GOJEK’s brand personality. And by that he means conversational.
After serving 5+ years at Traveloka and being with GOJEK, Edwin is now working at Blibli as the UX copywriting lead

10:30
 - 11:15 GMT +8
 | January 1, 1970
UX Writing : Building Experience with Words
User Experience Track

This session will be delivered in English. You will learn:

  • What is the value of UX writing according to you?
  • What is your consideration when you start to create copy for the product?
  • Share stories/cases when you created copies for your product. How it started, the process, and the result?
  • How do you work with UX designer to build a better UX?
  • How do you evaluate your performance?
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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

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1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

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