Everyone has unique ways of helping other people and making the world a better place. Edwin believes UX copywriting is one of them. It’s a technique of using words to ensure we know how to function the technology we use today. And know so easily.
For the past several years, Edwin has focused on how to transform the words on our apps so they sound clear to you, comforting, problem-solving, and, most of all, speak in a way that’s naturally human. Take GO-PAY, for example, it’s his ultimate role to ensure the words depict Indonesians’ typical behaviors as well as reflect GOJEK’s brand personality. And by that he means conversational.
After serving 5+ years at Traveloka and being with GOJEK, Edwin is now working at Blibli as the UX copywriting lead
This session will be delivered in English. You will learn:
Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.
PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.
1-2 JULY 2020 | INDONESIAN SERIES
8-9 JULY 2020 | REGIONAL SERIES
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