OUR SPEAKERS 2020

Diga Simorangkir
Head of Digital Marketing
Zenius Education
Diga Simorangkir

Diga’s passion is marketing. His hobby is to understand how the consumers think.

For Diga, human brain is a crazy place, and there are two things that fascinate him the most about growth & marketing. The concept of consumer logic and how rational yet irrational it can be, and the challenge of communicating in a way that persuades and convinces consumers always requires optimization—so there has to be an optimizing for something that is both rational and irrational.

Diga had years of experience in Marketing under his belt. Before joining Zenius, he was Head of Product Marketing at Smartfren. He also spearheaded the Marketing team at Blackberry Messenger as its GM, and led GrabHitch team as Head of Acquisition in one of Southeast Asia’s decacorn Grab.

20:00
 - 21:00 GMT +8
 | July 2, 2020
How to Take Action When Your User Behaviour Changed?
Indonesia Series
Product Marketing Track
Bahasa Indonesia

In this session you will learn about:

  • How Vidio & Zenius analyze the user behavior changes from day to day
  • Metrics that Vidio & Zenius use in analyzing user behavior
  • The changes of Vidio’& Zenius’ user behaviors that affect to product marketing strategy during this pandemic situation
  • Vidio & Zenius’ action plan during pandemic (in the marketing pov) that planned based on user behavior changes analysis
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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

#PDCVIRTUAL
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