OUR SPEAKERS 2020

Carmen Oprea
VP Growth
HappyFresh
Carmen Oprea

Carmen is the Vice President Growth at HappyFresh, South East Asia’s leading grocery delivery company. Carmen is responsible for delivering key product and business unit strategies though bold experiments across the entire customer experience that help HappyFresh make data-driven decisions and grow faster. Her scope of work includes areas such as personalization, machine intelligence, omnichannel, strategic partnerships, and product extensions. 

Prior to HappyFresh, she co-founded and led as COO Socital.com, a marketing automation software for personalized e-commerce. Socital has been recognized as one of the leading enterprise tech companies by The Next Web and Alibaba and their intelligent algorithms are powering millions of personalized experiences from offices in London, Athens, and Dubai. Her previous work also includes being a partner and director of business development at Humantelligence.com, an enterprise software company that uses AI to streamline the interview process while reducing subjectivity.

14:15
 - 15:00 GMT +8
 | January 1, 1970
Experimenting in Product Development for Constant Growth
Product Management Track

This session will be delivered in English. You’ll learn:

  • How does the speaker define constant growth?
  • Why does the speaker think that experimentation is needed for product development process?
  • The speaker will share how she changes it from the A/B Test to a culture of experimentation.
  • Is there any method or framework for doing the experimentation? What is the consideration?
  • How does the speaker do the experimentation in the product development process? What kind of experimentation she did? How it is started? The process and the result
  • How does the speaker lead the team with a growth mindset?
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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

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