OUR SPEAKERS 2020

Bisma Satria Wardhana
Product Manager Customer Experience
Bukalapak
Bisma Satria Wardhana

Bisma Satria Wardhana (Dhana) is a Product Manager for Customer Experience on Services in Bukalapak, one of the largest e-commerce company in South East Asia.

Prior to joining Bukalapak, Dhana was a founder of Logbook Travel App, an early stage product & technology startup and led offline business models as well. His journey enriches him to be a risk taker and substantially improved his sense into Product Development and Product Management.

15:00
 - 15:10 GMT +8
 | January 1, 1970
The Formula For Great Customer Experience
User Experience Track

This session will be delivered in Bahasa.

This is a flash Q&A session with experts related to product development issue up to 10 mins. Flash Talk is a smaller session that will be recorded to give more practical insight into the form of online content in bite size.

13:30
 - 14:15 GMT +8
 | January 1, 1970
Driving Customer Experience Growth by Metrics Insight
User Experience Track

This session will be delivered in Bahasa. You will learn:

  • What is Customer Experience according to you?
  • What is the difference between UX & CX and other stuff?
  • Who are the stakeholders of CX and what is their role?
  • What are the important metrics to measure CX?
  • How you define the important metrics? What is your consideration?
  • How to measure and read those metrics?
  • Share CX case(s) or story that you have experienced before:
  • What kind of CX you were analyzing,
  • How you define & read the metrics,
  • Eventually how you decide the new strategy for a better CX,
  • And what is the result of the new strategy?
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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

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