OUR SPEAKERS 2020

Bayu Ramadhan
Vice President of Brand & Marketing
MOKA
Bayu Ramadhan

Bayu Ramadhan is the VP of Brand & Marketing of Moka. Since joining in early 2018, Bayu has rapidly scaled-up his team from just 9 to 55 people in only two past years. Under his management, he leads 8 Marketing departments, which include Digital Marketing, Product Marketing, Analytics, Offline Marketing, Communication, Partnership, Art & Creative.

Before devoting his career to Moka, Bayu served as the Head of Marketing for both GO-BOX & GO-SEND, the logistics products of GO-JEK for a nationwide-level B2B and B2C segments. He was appointed by GO-JEK’s management to represent the company with joining BEKRAF’s Archipelageek delegates on South By Southwest 2017 at Austin, Texas. He also spearheaded GO-VIDEO 2017, an Indie Movie Competition through collaborating with Riri Riza, Mira Lesmana, Reza Rahadian, Chelsea Islan, Anggy Umbhara, Mikey Moran & Piotr Jakubowski.

Prior to that, Bayu spent his early career at MarkPlus Consulting and developed high-level Marketing strategies for multi-disciplinary clients from automotive, energy, transportation, manufacture, to government sectors. Bayu earned his Bachelors degree in Business & Management with a Marketing major from Institut Teknologi Bandung.

13:45
 - 14:45 GMT +8
 | July 2, 2020
How to Stand Out Among Your Competitors?
Indonesia Series
Product Marketing Track
English

In this session you will learn about:

  • Moka’s Product: The Point of Difference (POD)
  • Current condition of SaaS-POS market (the competition, problems, etc.)
  • Moka’s strategies to stand out among the current competitors
  • The best time for Moka to follow the market trend or doing innovation to compete
  • Moka’s point of view about the misconceptions in the market competition
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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

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