OUR SPEAKERS 2020

Bahni Mahariasha
Product Manager
GOJEK
Bahni Mahariasha

Joined GO-JEK in 2017 as a UI/UX Designer, and was working for Core Platform, GO-BILLS, and some product experimentations. Currently being hooked as a Product Manager for the Driver Platform team. He enjoys initiating simple experiments to boost users’ satisfaction. Nobody knows a lovely app release note can make the users hit the download button 15x faster, right? Yes, he and the team did that. For more than a million GO-JEK drivers.

Formerly, he was a UI/UX Designer at a local startup named Dattabot, creating digital tools for data analysts. Prior to that, he was a college kid who built an electronic catalog app that is being used to sell premium products for Samsung Electronics Indonesia marketing division.

13:30
 - 14:15 GMT +8
 | January 1, 1970
A Story Behind GOJEK Driver App Redesign: How Turning Hate to Love
Product Design Track

This session will be delivered in Bahasa. You will learn:

  • What do drivers mean to GO-JEK?
  • How GO-JEK realize the love-hate relationship between drivers and the App?
  • Then how do you redesign the app for drivers’ efficiency?
  • How do you evaluate the performance of the new design? What kind of metrics do you use?
  • What’s next?
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Tech in Asia’s Product Development Conference (PDC) was conceived in 2017 to bring together the developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide practical guidance that you can start implementing right away.

PDC’20 Virtual is an extension of our mission to build and serve the region’s tech communities, helping you to improve your skills in product development no matter where you may be.

1-2 JULY 2020 | INDONESIAN SERIES

8-9 JULY 2020 | REGIONAL SERIES

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