Having 11 years in the creative industry, Nurul’s love and curiosity of understanding human behaviour led her to pursue a lifelong study through creativity. She knew she belonged in the creative world since she was little, hence the pursuit of learning became full-circle through acquiring a (BA) Visual Communication Design in Beijing, and an (MA) in Digital Experience Design in the UK.

Working as a multidisciplinary Designer and short Filmmaker for years – Nurul has been exposed to a range of projects that nature in brand art direction, storytelling, user research, designing user experiences and product strategy. But Nurul’s ultimate passion is in improving people’s well being through the design world and creating impactful experiences. The hope is to harness the power that human stories contain – whilst elevating the design culture in Indonesia.