Carmen Oprea
SVP Product

Carmen has over 11 years of experience in product management, strategy, and venture building in fast-growth tech companies. In her current role, she oversees all aspects of HappyFresh’s product lifecycle and leads a 30-person team across Product Management, Product Design,  Analytics, and User Research. Over the past 3 years at the company, Carmen has been deeply involved in establishing the product vision and launching new integrations, products, and features in-market for HappyFresh. Previously she co-founded and developed products for, a leading SaaS provider of identity customer data and website marketing tools. And before that, she was director of business expansion at, an AI-powered platform helping companies measure and transform corporate culture. Based in Singapore and covering South East Asia, she lived and worked in six different countries across three continents and is an active investor and advisor.