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Product Marketing
How to Create a Brand Strategy that Impacts Your Product Growth


Main Stage


Day 1
Start : 16:15
End : 17:00

This session will be delivered in Bahasa. You will learn:

  • What is a brand strategy according to you?
  • How important is a brand strategy in creating a digital product?
  • Do’s & Don’ts in creating Branding Strategy
  • How brand strategy impacts your product growth?
  • Sharing best practice of your successful brand strategy for digital product
Michael H. Koentjoro
Michael H. Koentjoro
VP, Brand Communication & Go To Market Lead
Jenius - Bank BTPN