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Product Design
User Research for Product-Market Fit: The Science of Human Behaviour


Kapuas Stage


Day 1
Start : 11:15
End : 12:00

This session will be delivered in English. You will learn:

  • What is the relation between User Research & Product Market Fit?
  • How important human behavior to be part of your User Research? And why it is getting more overlooked?
  • How you use human behavior for your user research?
  • How it helps the process and achieve the product market fit (Including product development timeline and business opportunity)?
  • Share the user research story experience you had before in GO-JEK (How it is started, the process, and the result)
Sakti Nuzan
Sakti Nuzan
Product Research Lead