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Product Marketing
Mapping Customer Journey Into Product Marketing Strategy


Mahakam Stage


Day 2
Start : 15:45
End : 16:30

This session will be delivered in English. You will learn:

  • What is customer journey mapping?
  • Why customer journey mapping is important for your product marketing strategy?
  • How to incorporate customer journey mapping into a product marketing strategy?
  • Share some best practice of your customer journey mapping
Ichmeralda Rachman
Ichmeralda Rachman
Head of Marketing GrabFood & New Business
Grab Indonesia