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Product Marketing
Grab's Best Practices: Product Marketing Amidst Covid-19


Virtual Stage


Day 2
Start : 15:15
End : 16:00

In this session, Kaia will share about

  • How Grab quickly pivoted its Product Marketing amidst COVID-19
  • Compare & contrast product marketing principles that Grab follows in normal times, and how those changed to during COVID-19
  • Lessons learned for product marketing during a pandemic
  • Case studies: Launching Pasar, setting up Ramadan e-Kitchen
Kaia Lai
Kaia Lai
Head of Product Marketing