A Story Behind GOJEK Driver App Redesign: How Turning Hate to Love
Start : 13:30
End : 14:15
This session will be delivered in Bahasa. You will learn:
- What do drivers mean to GO-JEK?
- How GO-JEK realize the love-hate relationship between drivers and the App?
- Then how do you redesign the app for drivers’ efficiency?
- How do you evaluate the performance of the new design? What kind of metrics do you use?
- What’s next?