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Product Design
A Story Behind GOJEK Driver App Redesign: How Turning Hate to Love


Barito Stage


Day 2
Start : 13:30
End : 14:15

This session will be delivered in Bahasa. You will learn:

  • What do drivers mean to GO-JEK?
  • How GO-JEK realize the love-hate relationship between drivers and the App?
  • Then how do you redesign the app for drivers’ efficiency?
  • How do you evaluate the performance of the new design? What kind of metrics do you use?
  • What’s next?
Bahni Mahariasha
Bahni Mahariasha
Product Manager