Designing Product for SEA Region
Strategy Track

As the lead designer of the popular Grab app that now serves million of users across Southeast Asia, Jay will share :

  • What’s happening in the region and why its tech scene is on the rise, especially amid the pandemic
  • How Grab has done research, strategized, and designed the Grab experience to better serve developing markets in Southeast Asia – and the outcomes of these measures
  • How Grab was able to create a consistent interface that fits in with its design system but is also flexible enough to accommodate multiple localizations
  • Learnings and tips for other Southeast Asian startups to take forward when it comes to product design
Jay Demetillo

Jay Demetillo – Lead Designer, Grab